I've
enjoyed Cheryl Raye Stout's sports reporting ever since I started
listening to WBEZ. She's a professional Chicago sports fan but one free
of catchphrases, unnecessary purple prose or b.s. in general. As a
veteran female sports reporter, she's had to prove her chops over the
nearly 30 years she's been reporting in this city. I caught up with her
on Thursday, after the Bulls were eliminated from the playoffs and the
Blackhawks beat the Red Wings in game one of their series. We had a
delightful phone conversation about breaking through the glass ceiling
(which took the form of the Bears locker room door), her rapport with
some of the city's sports legends and her thoughts on head injuries. Go here if you'd like to learn a little bit more about her history as a Chicagoan and reporter.
Were you at the United Center last night? How was it?
It
was great. It was such a slow first period, and then, things start
building and they had a great third period. It was a great game in the
end. I got stuck in traffic for two hours so I listened to the first
half of the Bulls game, and I got there right at faceoff.
Does the crowd seem different when it's a Bulls game versus a Blackhawks game?
It
is different only when you're talking about the type of team and the
caliber of the team. The Blackhawks right now are the best team in the
NHL--so the crowd knows it, they feel it. They're a little more
raunchier--always. But the Bulls crowd--during the heyday, they were
equally, maybe even louder. It really depends on the caliber of the
team. I covered before Michael [Jordan], through Michael, and at the
Stadium, my ears would be reverberating for a long time after the game.
I
haven't gone to a Bulls game in the last couple years but it always
takes me back--that excitement, somehow, gets bottled up. I went to a
Sox World Series game--a playoffs game--but it wasn't the same.
When
you got a roof and it's a smaller crowd of people and they're close to
the action, you really can feel it. The only place outdoors where I felt
that similarly was when the Cubs played the 2003 playoffs. We had to
sit outside because there were so many media. And the crowd, the
actual--you could feel it shake.
I'm a Sox fan
but I used to live at Addison and Lake Shore Drive, and with those
buildings around it just echoes, whereas the Cell is in the middle of
nowhere so that sound just kind of goes up in the air.
I
prefer the Cell any day, because of the amenities. Going to Wrigley
Field, it's just dank. And people there go, "Oh, I love Wrigley Field!"
Really? Do you understand what it's like behind the scenes?I can't
imagine what they're going to find when they dig that place up. The rats
alone!
You teach radio sportscasting at
Columbia College. What do you have to teach your students now about
reporting that wasn't relevant ten years ago?
I also taught
ethics in broadcasting. I had to bring that into play because a lot of
times they take blogs verbatim, they take Tweets verbatim, Facebook... I
said, "Whoah--unless it's a legitimate source, you can't take it at
face value." But, I also told them that you have to be on Twitter and
you have to be on Facebook because that's where the athletes--if that's
their account--they're putting things out there, that's where you're
going to get information.
A couple years ago when Jay Cutler had
the knee injury in the NFC championship against Green Bay, we saw
players ripping him on Twitter immediately! I'd never seen anything like
this--attacking the guy not knowing why he was sidelined, that he had a
knee injury. The team at that time wasn't following Twitter, but now
they all monitor it. After that we found Olin Kreutz in the locker room
and said, "Boy, Jay Cutler's getting ripped by players for his injury,"
and he looks at us kinda dazed like, What are you talking about, how
can they be doing that? The guy was in the huddle and his knee was
shaking like Jello." They weren't warned that we had this information so
they reacted to that--I've never seen that before. After that, then the
team realized, "Hey, we have got to make sure we know what's going on
on Twitter. When we're on the practice field, we are not allowed to use
Twitter for anything about injuries or certain statuses, we are not
allowed to put anything out there." That makes sense because everyone
gets to know it. One of the things I tell my students too is if you're
using Twitter or Facebook, you've got to be very careful. I think
players, strangely, think that Twitter is almost personal and private.
They don't realize the ramifications when they put things out there.
That's the generation still not quite grasping it. I think there are
more pros than cons but there are cons and the negativity--- Like what
I've seen this year, about Derrick Rose, that really, really is
bothersome.
I saw a post on Deadspin
about how little anyone knows about the kind of injury he has yet
everyone feels so qualified to talk about, you know, how he's slacking.
I
find that just appalling. Because those of us around him--I know the
kid, I've been around him--we know that he's not the person that they're
painting him out to be. And it's hard because people will attack you
for saying anything about him positively. Sports talk radio has really
become a beast of negativity and of vile spewing things. And then it
becomes a lightning rod because listeners think, "OK, how can we get
back at him, because that's our money that he's wasting." And then they
may go on Twitter and that's mostly where they do their attacking.
As
a reporter, do you prefer that athletes' private lives are much more
accessible, or was it better when their private lives were private?
I've
been wrestling with this for a while. During that era covering Jordan,
Walter Payton Carlton Fisk, those types of people--I always could
separate personal and professional at any level. And now, knowing all
this information--I don't want to know all that information. I like
gossip just like anybody else, however I think that we've gone so far
that anything anybody does raises all sorts of negative, mean-spirited
actions, and that kind of bothers me. Yes, during Michael's era we knew a
lot of things about him, his personal life, but we didn't think that
was anybody's business. We knew things that were going on and I had
reporters from other cities say, "Hey, I heard this about him, but I go,
"I'm not saying anything."
You alluded to some unpleasant situations you encountered when you first started covering sports in Chicago. Can you give an example or two?
The
NFL was very difficult about it and it's because you didn't have any
females that were between you and the players. You had males that didn't
want you there anyway. I've told the story about the Bears, when I was
going up there for practices, the players would be really angry and say,
insult me and be mean-spirited, and then they had to sit outside the
locker room. But there's been times when--I was in a Boston Celtics
locker room early in my career and they never had any women covering at
that time. I was there in the visiting locker room at the stadium and a
player saw me and he's coming out of the shower, dancing and everything,
naked. I'd never make eye contact, I'd walk away. I thought, "What a
jerk." So, he was dressed and I walked past him and said, "You know,
there really isn't much to look at." I just felt that humor was my way
of getting back without being mean, and to indicate that I'm not going
to back down just because you don't want me in here.
How
do you advise female sports reporters on how to comport oneself in
terms of how not to be pushed around but at the same time to show that
you are gonna stick around and you can roll with the punches?
One
thing I've said to my female students is, you have to know more, you
have to research more, you cannot rest. I also tell them, especially
when you do a lot of phone calling or contacting, you make sure you know
who is on the other end of the phone. If it's a wife or girlfriend, or
whoever, you treat them well. I always tell everybody, men and women but
women particularly, if you're going to interview a player, don't just
gung-ho start the interview. Introduce yourself, talk to them a little
bit, and then say, "Can I talk to you now on the record?" Just to break
that ice because you then get comfortable. I would take young players,
especially baseball players aside and say "I will never talk to a player
without clothes on. I will make sure that if you are changing, I'm not
watching, I will turn. You're not going to be uncomfortable." Men will
stand there, and the players don't like it, but men will stand there
watching them get dressed. They think it's not a big deal, but it does
bother them.
That couple of seasons where you
had to sit outside the Bears locker room before Jim Harbaugh invited you
in, what did you do while you sat there?
I would sit there
and ask the PR director to get me a player, the player would come out
and I'd talk to them. The funniest thing was when I was sitting there
one day and Walter Payton sat down next to me. This was before I was let
in. He goes, "Go Cheryl, go in there!! I said, "No--I know you, you'll
open the door, I'll walk in and you'll walk the other way." He was a
practical joker. I just knew that I had to bide my time. I didn't have
any recourse. There was nobody that was going to help me--so it just
happened it was Jim Harbaugh. He never realized how much of an impact
that was. It wasn't always easy going in there. Once there was a young
female reporter who walked in with sunglasses and a halter top. I was
interviewing a player in the locker room and the things that were being
said to her-- I said, "Just leave her alone." I took her aside and said
"You can't just walk into a locker room with sunglasses on and the way
you're dressed. It's not that there's anything that you've done wrong,
it's just perception. They think that you're trying to look at them from
behind glasses. There's things that you have to know." I've had players
come up to me complaining about the way women were dressed but I'm not
their mother! In that instance, I was uncomfortable with the way they
were treating her. I would never make a big splash about it--that was a
number of years ago--but it's happening again with women doing that and
causing players to act like they're little boys.
I don't
want to ask you what your favorite moments in Chicago sports are,
because anyone who's lived here can probably just guess them off the top
of their head. Instead, what are some of your proudest moments as a
reporter?
I'm very proud of a couple big stories I broke
with Michael Jordan about him playing baseball and about him returning
to the NBA. One of the things I learned a long time ago is that
everybody you meet--if it's a security guard, an usher, a handler, a PR
person--no matter what, you introduce yourself, you get to know them.
That's the way I was raised. Michael Jordan used to talk to us before
games in the locker room. He was very, very accommodating--almost to a
fault. It was great material--a lot of it was background information,
and sometimes it was on the record when you were doing an interview for
news. But he talked to me about baseball--he had worked with the White
Sox--he had just an exhibition for fun. We talked about how much we love
baseball and he said, "That's the sport I wanted to play." I said, "Oh
Michael, you've got years." This was almost a year and a half before he
retired. Michael retires and somebody I knew that was involved with both
the White Sox and the Bulls came up to me at a Bulls game and said,
"Michael's going to try out for the White Sox." Had I not had that conversation with him 18 or 19 months before, I would have said, "Are you
kidding me?" But I had that in the back of my mind, and so my wheels
start turning and I call my boss, my news director, at AM-1000 and said
"I think I'm onto something, let me pursue this, don't tell anybody
about it. Give me a couple of weeks because I don't want to use this
until I have my ducks in order." I called up a person I knew that was
doing security with the White Sox. I figured, he's got to be working out
with the White Sox. I said "Hey, what time does Michael get there to
work out?" And the person says, "Oh, about 10 o'clock." And she goes,
"You...didn't know that, did you?" I said, "Don't worry, I'll never use
your name. I just need to make sure I'm on the right trail." I got a
hold of [Sox trainer] Herm Schneider. As I progressed I was able to get
the information and it was a firestorm when I did it. But not at first. I
worked at AM-1000 and Jay Mariotti was our guy. I broke the story with
him on the air and he says, "Oh that's not true. That's not happening." I
go, "Really? You're just going to say that to me after all the
information I got?" And then Tim Weigel on Channel 2 did a great story
for me that night and gave it its due. Then one of the newspapers in
town decided to use my quotes that I had and made it their own story,
which made me really angry. My source called back and said, "You got
screwed on that story, I'm going to tell you where he's working out." So
I got more information and the story became pretty huge. Topps had a
press conference because they were doing a special card with Michael
Jordan, Reggie Jackson and Wayne Gretzky. And I'm putting my recorder by
Michael and he goes, "How you doing?" And I go, "You've been keeping me
busy! Are you OK with what I'm doing?" And he goes, "You're fine,
you're absolutely fine." Phew!
I watched that 30 For 30
about him playing baseball: I never before heard that conspiracy
theory that he was being forced to take time off from basketball because
of his gambling.
His dad had been murdered. That's what
people forget. His dad was murdered. And in '93, James Jordan traveled
with Michael. That was the first year he had ever traveled with him. I
was working for the team's flagship station and I traveled with him.
They were closer than father and son. When James was murdered, there
were over 100 cameras on Michael's lawn. That's when his privacy was
really unearthed. I think that that devastated him more than anything.
So to say that it was from gambling... unless you know for a fact, I
just don't like that conjecture. I feel that it's wrong.
You're one of nine kids. Do any of your other siblings have careers as interesting as yours?
I
have two sisters that passed. One was a tattooist. She was great at it
too. I didn't know how great she was. I never knew anyone with tattoos.
She was a wonderful artist. She had a heroin addiction so she went into
rehab, and when she went into rehab she fell into tattooing. She went to
New Orleans and then Orlando and I didn't know that she was famous for
that. I was on the air with somebody who was working at AM-1000 and I
said "My sisters a tattooist, Laura Ossen." "Laura Ossen's your sister?"
And I go, yeah? "Well, she's very well known!" I didn't know that.
Because it wasn't my world. She wouldn't know my world either.
Has anything you've learned from your career influenced the way you raised your son?
It
absolutely has. I made a clear decision that he will do sports for
enjoyment, he will not do sports to make that a career. I suppose you
could mold anybody into an athlete if you really really try, I just
think that the way it's evolved now--where the parents are living
through their children, and these kids are playing sports 24/7, I don't
think they become well-rounded. My son, he did everything--he had to try
everything and enjoy it, even golf, and he's done that. I just wanted
him to enjoy it. If he wanted to play, play, if not, don't. My son was
in first grade, playing soccer, and the coach was having a bitter
rivalry with another coach, and that other coach goes, "Go after his
son." This is six and seven year olds! At that point I go you know what,
he's going to play for the fun of it. I never want him to do it any
more than that. I just saw the negativity and it was awful. I saw the
injuries. When I was covering Bears camp up at Platteville, the old
place, we used to be feet away from injuries. I saw the collisions that
went on, I heard knees and shoulders pop, I saw these guys with their
bell rung. My son wanted to play football when he was nine and I said
no, I have to sign for it. I had talked to a couple of Bears coaches,
Dave Wannstedt and Dick Jauron--they had daughters. I said "If you had a
son, would you let them play football?" They both said no.
A lot more parents I know feel that way--based on the things they know now.
People didn't know. I was in a very bad car accident when I was 19 and I
had a concussion that was really bad--I had the effects for over a
year. I now have a brain ailment. We don't know if it's connected but I
wonder if it is. Every parent should see the documentary Head Games.
I think that's a must. Look, if you can find a safe way to do it, do
it, but you know at the end of the line it could be a real problem for
these kids. I don't mean to sound so negative. I think sports are great
for sportsmanship, working as a team, physical fitness--I think that's
all great. I did that. But as it becomes more intense, where they force
kids to do a club sport and if you're not in a club sport, you're looked
down upon. I also see that there's a sense of bullying that goes on
too.
Can you tell me more about your brain ailment?
Five
years ago I started having some symptoms with my eyes. I had trouble. I
kept blinking a lot. My jaw was dropping. It took over a year to be
diagnosed--I was going from different types of doctors until I finally
went to a neurologist who said, "You have Meige's syndrome."
I get Botox shots every three months to control it. It's my eyes, my
throat, my neck, down the blade of my shoulders. I get 19 shots of
Botox. It allows me to function. I deal with pain every day and
sometimes it affects my voice and affects certain things. I don't want
that to impede me from doing what I do what I want to do. I'm not going
to sit here and feel sorry for myself. I just deal with those times when
I'm working and I can feel the symptoms bother me--it just frustrates
me more than anything.
Who are the nicest Chicago athletes that you've gotten to know over the years?
Boy,
there's so many. Sid Luckman. I got to work with him a bit. I loved
him. He was so kind, so generous. I love Ozzie Guillen--I don't care if
he's a lightning rod. I knew him from the time he was a rookie. I'll
never forget he was doing a live shot with us on WMAQ and he didn't
speak good English--the only language he knew was profanity. Robin
Ventura. Ron Santo. Billy Williams was one of the best storytellers.
Jonathan Toews of the Blackhawks and some of the younger players like
Corey Crawford and Martin Nicoletti--just really great kids to be
around. The Blackhawks are a pretty good group of guys. very kind.
Duncan Keith had that issue recently--the one thing about hockey that's
different than any other sport is that they open the locker room
immediately after the game. In every other sport there's a 20-minute
cool down, but that's a sport that goes three hours. I've always felt
that that was a little too quick. Last year, I went to Duncan Keith--I
had to ask him something, and there was a group around him so I said,
"You maybe answered this already..." I asked the question, and he goes,
"I already answered that question!" So I walked away and he comes
running after me, taps me on the shoulder and goes, "I'm sorry, I didn't
mean it." I said "No, I understand, it's fine." I'm not offended by
something like that. It's in the heat of the moment, and he
apologized--what more could I ask for?
This is my favorite Bulls team, this last few years. The core of Derrick Rose, Joakim Noah, Luol Deng. My son was given jerseys by other people, but the only one I ever bought for him was Luol Deng's, because of him as a person. He is the most well-rounded, grounded, intelligent, caring athlete I've ever been around. Michael Jordan and I had a great rapport--I really loved him. I could go on and on. Richard Dent was always a hoot. I liked dealing with him. I was very fortunate that I got to spend time with Martina Navratilova, who is very bright and interesting. I got to do a 45-minute interview with Arthur Ashe. He just blew my mind with how introspective he was. I've been fortunate. Everywhere I turn I can find someone I enjoyed talking with. Gavin Floyd with the White Sox--people don't realize what a really sweet and kind person he was. All they know of him is that he's had trouble getting out of the 5th inning. Tyler Flowers, I got to spend some time with him the last couple years. His wife was pregnant last year and we'd always talk about it. You get to know some of these players this way. You hate when they fail, for themselves. They're not my best friends, but I like to get to know them a bit so that I can understand them.
How does it feel to be the 349th person interviewed for Zulkey.com/WBEZ?
I feel honored!
Follow me @Zulkey and go here to see previous Zulkey.com interviews.