Today is the day to watch a foreign film.
I subscribe to a particular clothing catalogue, and was surprised to receive the following email last week from the company:
Dear Customer
I am writing to apologise.We feature a T shirt in our new children's catalogue with an image of a toy gun . Many of you have contacted us about this.
I don't want you to think we are an irresponsible organisation. I founded this company to create clothing ranges that captured a spirit of fun, honesty, individuality and family. We have made a mistake with this product and we feel stupid, especially me. Please accept my apologies.
To be perfectly honest, I didn’t give the selection of this T shirt enough thought. I have 3 girls, Anna, Kate and Stella. We don’t see any guns in our household. I relied on memories of my toys when I was a boy (a long time ago) when life was a lot safer.
We have now removed the Sheriff gun T Shirt from sale in the US. However, as we print our catalogues well in advance you could receive another which still features the T shirt.
Thank you very much for letting us know how you feel. Keep the feedback coming; good or bad. It’s the only way we can get better.
I am truly sorry.
I look forward to hearing from you soon.
Johnnie Boden
Sure enough, that exact day I receieved my copy of the catalogue in the mail. Here is what the offensive t-shirt looks like:
After looking through the rest of the catalogue, though, I wonder how aware Johnnie Boden actually is of what is sold in his children's line:
